FemCru is a branding-driven editorial project exploring feminist narratives through a structured visual identity. The system integrates typography, color, and conceptual photography to create a consistent and expressive brand language across print applications.
Application of the FemCru identity across the cover and inside cover,
defining the magazine’s visual tone through strong typography,
high-contrast color, and art-directed imagery.
defining the magazine’s visual tone through strong typography,
high-contrast color, and art-directed imagery.
Interior spreads structured through a consistent typographic system,
integrating photography and layout
integrating photography and layout
Opening spread combining large-scale typography with conceptual hand imagery,
translating the emotional tension of the poems into visual form.
translating the emotional tension of the poems into visual form.
Comprehensive overview of the magazine demonstrating cohesion across typography,
color palette, photographic direction, and grid structure.
color palette, photographic direction, and grid structure.
Final touchpoint of the FemCru identity, reinforcing the established visual system
through consistent typography, color, and compositional structure.
through consistent typography, color, and compositional structure.