and the narratives behind the fonts that shaped contemporary visual culture.
maintaining typographic hierarchy and brand consistency across physical touchpoints
into a cohesive, grid-based layout.
demonstrating scalable hierarchy, grid application, and cohesive visual language.
within the established editorial system.
Typeface inspired by altered visual perception, exploring distortion,
vibration, and optical instability as formal principles.
vibration, and optical instability as formal principles.
Initial implementation of the typeface within expressive compositions,
testing rhythm, repetition, and spatial tension.
testing rhythm, repetition, and spatial tension.
Hand-generated visual studies translating hallucination patterns into formal structures,
followed by digital development and refinement in Glyphs.
followed by digital development and refinement in Glyphs.
Finalized uppercase and lowercase letterforms built within a consistent structural system,
balancing distortion with legibility.
balancing distortion with legibility.
Development of special characters and alternates, expanding the functional range of the typeface
while maintaining visual coherence.
while maintaining visual coherence.
Application of the typeface within a designed composition
to evaluate hierarchy, scale, and expressive impact.
to evaluate hierarchy, scale, and expressive impact.
Exploration of the ampersand as a continuous form,
applied within packaging and detail-oriented compositions.
applied within packaging and detail-oriented compositions.
Evaluation of the typeface across varying sizes and weights,
testing readability and visual presence in context.
testing readability and visual presence in context.